5 of the Best Pens to Use to Market Your Business

Did you know more than 8 out of 10 people end up doing business with a company they receive a promotional item from? 

Successful business owners are well-aware of the effectiveness of promotional products. In fact, American companies spend approximately $20 billion per year on promotional products. 

The reason why promotional items like pens work so well is simple: they're useful. As a result, the best pens tend to make their way into decision-making rooms.

However, when buying custom pens, characteristics such as pen color, print color, and style all come into play. 

This short guide will look at the 5 best pens for marketing. Keep reading to find out which pen you should choose to promote your brand!

1. Xpress Odyssey

We kick the list off with a pen that has everything you need from your main writing instrument. The Xpress Odyssey features a comfortable yet non-bulky grip that helps you write smoothly.

Like every other pen on this list, the Odyssey is a black medium ballpoint pen. However, it also offers a blue ink option.

Style

The design of the pen makes it suitable for businesses across all industries. It has a classic look that will appeal to most users.

Colors

This Odyssey is great for those looking for uniform color throughout their pen. Unlike the other pens on this list, the clip color matches the barrel color. The same applies to the grip.

The metallic accents balance out the pen nicely. The tip and push button are both silver. There is also a single silver stripe right above the grip.

This pen comes in 6 different colors:

• Black
• Green
• Red
• Maroon
• Pink
• Blue

You can choose to get an assortment of colors as well.

Printing

The barrel of the pen is fairly wide. This allows for your logo and text to stand out. There are three print color options in total: silver, white, and gold.

2. Xpress Sync

Next up is, by far, the most cost-effective option on this list. But even at such a low price, the Xpress Sync is both reliable and easy on the eyes. It's one of the best pens out there for those who looking to get the most bang for their buck.

Style

The overall design of this pen is very sleek and well-balanced. It provides a nice mix between the modern and classic look. Additionally, the grip is thin and long, which ensures the pen won't slip out of your hand anytime soon.

Colors

Both the clip and grip of this pen are black. The tip and push button are metallic silver, and so is the stripe above the grip.

The colors look very rich on the barrel. Due to the longer grip, however, half of the pen is black. 

This pen comes in 6 different colors:

• Blue
• Burgundy
• Green
• Purple
• Black

Assorted colors are available. Also, keep in mind that it's the only pen on the list that has an option for Burgundy.

Printing

This pen offers the most printing color options out of all the pens on this list. You can choose to get your print in either silver, white, gold, or yellow.

3. Xpress Gavia

The Xpress Gavia is an excellent option for those who like to stick out from the rest of the pack. The pen's lightweight body and sleek style make it a favorite among offices and homes alike. Like the Xpress Odyssey, this pen also comes in a blue ink option.

Style

One particularly unique aspect of this pen is the grip. It features a black striped grip on one side, which adds to its distinct appearance. The grip also makes the pen very comfortable to use on the regular basis.

Colors

This pen has a matte barrel with a silver trim above the grip. The clip, tip, and push button are all silver as well.

There are several matte options when it comes to the body. In total, you have 5 color options to select from:

• Black
• Red
• Purple
• Orange-Gold
• Blue

Printing

You can print everything you need on the pen, from text to logos. The pen comes in two print colors: white and silver.

4. Paragon Pen

The name of this pen says it all. The Paragon Pen is the paragon of elegance when it comes to personalized pens. You're going to have a tough time finding a sleeker retractable pen anywhere else.

Style

Unlike the other pens on this list, the Paragon Pen is entirely metallic in appearance. There is no rubber grip, but it's still easy to handle. Overall, it has a very sharp look throughout the body.

Colors

As mentioned before, the entire body of the pen is metallic. You can find two silver stripes above where you grip the pen. The color of the clip, push button, and tip all match the stripes.

You can buy the Paragon Pen in 5 colors:

• Black
• Gold
• Red
• Blue
• Green

Printing

There is only one printing color option for this pen. That said, if you put your logo on the pen, you can ensure anyone who uses it will associate your brand with elegance.

5. Xpress Stylus Gripper

We wrap our list up with one of the best pens when it comes to grip. The Xpress Stylus Gripper lives up to its name with a thick grip perfect for those who love comfort.

Style

The roundish build of the body resembles that of many fountain pens. This gives it a very iconic look that separates it from other options.

Colors

Unlike other pens, the push button is black, not silver. The clip, on the other hand, is metallic silver. There's also a thick silver stripe directly above the rubber grip, and a thinner one above the clip.

The Xpress Stylus Gripper comes in 4 colors:

• Blue
• Red
• Green
• Black

Printing

You have two options for print color: silver and white. You'll immediately notice how well the white print pops out from the rest of the body.

Choosing Between the Best Pens

Giving out personalized pens is one of the secrets to building brand awareness. That said, every business will rank the best pens differently.  

For example, if you're looking for an elegant metallic option, the Paragon Pen might be for you. If you need a pen with a comfy rubber grip, consider the Xpress Stylus Gripper.

All in all, you want to choose a style that reflects the personality of your brand. Try to pick a pen that offers the barrel color you need as well.

Also, make sure you check out our entire pen collection to create the ideal pen for your business!